Trina posted this comment comment during our Wonder Woman roundtable a while back:
The problem definitely seems to be that the mainstream two do not know how to market to girls and women. Back in the 90s when I was one of the writers on Barbie comics for Marvel, their only advertising was in their own comics. Then, on Barbie’s 30th anniversary, my editor got an agreement with Toy R Us to have various Barbie creators do a one-day signing and appearance in their various stores and of course sell the comics. (The comics had NOT been for sale at those toy stores or at ANY toy stores, only for sale in comic book stores!) So I showed up at our local TRoys R Us and they had a nice display with the comics and a cute throne-like chair for me to sit, and people came in and saw the comics and went “Wow, I never knew there were Barbie comics! And look, they’re only 75 cents! Let’s buy some for our daughter/ neice/ granddaughter, etc.” and the comics sold out! Marvel did NOT follow up and start distributing the comics through toystores, and of course eventually they cancelled the line because it wasn’t selling enough. Makes you want to bang your head against a wall!
Noah, while some books in the Minx line were [perfectly fine, others made me wonder if the editor understood whom she was selling to. The books got edgier and adgier until there was one (I think it was called “Shark Girl”) about a surfer girl who lost her heg to a shark — a potentially great premise — but it included erotically charged scenes of girls in the world’s briefest bikinis, the kind of stuff that parents, if and when they saw the books, would have a fit.