Made For You and Me: Localizing Disney’s Imperialism for an Egyptian Audience

 

I would be hard pressed to pick a better mascot for the United States as an imperial hegemon than Mickey Mouse. In Egypt — as with most of the “developing world” — Mr. Mouse is ubiquitous: you can see his big round eyes staring at you on the side of taxi cabs, through the glass windows of clothing stores, and from the cover of popular comic books. In fact, it is in this latter form that many Egyptians have come to know and love Mickey Mouse, or rather have come to know and love “Mîkî.”

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