How To Get Rejected While Trying Pretty Hard

Freelance has been somewhat kicking my butt this week, so I thought I’d reprint this piece, first published on Splice Today.
____________
The worst thing about freelancing is the constant rejection. No matter how battle-scarred and hard-hearted you are, it still sucks to have people constantly showing up in your inbox to tell you that your ideas aren’t good enough and also that they are not going to pay you. Like other writers, I would like to learn some secret formula — any secret formula — that would allow me to get to the point where only 40% of my pitches are rejected, rather than half of them or more. And so New York Times culture editor Adam Sternbergh has kindly attempted to help, by posting a series of tweets (some storified here, laters added here which explain just what editors are looking for in a pitch, and how you can make sure you don’t get pushed to the bottom of the electronic slush pile.

There’s only one problem. Sternbergh’s advice isn’t very good. In fact, based on my own experience as a freelancer who pitches constantly to outlets large, small, and in between, much of Sternbergh’s advice is largely useless, and in places its actively misleading.

Now, “largely useless” here does not mean “entirely useless.” In fact, if your goal is to pitch specifically to the New York Times culture section, Sternbergh has a bunch of detail that I’m sure would be valuable. Sternbergh says that he wants short pitches. He says he wants stories with characters and conflict, not ideas. He says that he doesn’t want to talk on the phone. Those are good, practical details about what Sternbergh wants, and if I ever get up the gumption to pitch him at the NYT, I’ll definitely keep them in mind.

But the conversation around Sternberghs’ suggestions (at the storify link for example) seems to be couched at least in part in general terms — not as a style guide for what the NYT in particular wants, but as advice for what editors more broadly want. And the problem here is that different editors want really different things. Most editors don’t want to talk to you on the phone, it’s true…but I’ve had some who did. Some editors may want short pitches, but others seem to like more detail. Some editors are looking for ideas, not stories — and in a lot of cases, ideas and stories are both really secondary to having a good news hook.

In fact, one of the most important things about freelancing is that there isn’t a formula. That’s the nature of the job. You’re working for a bunch of different clients, and pitching to a bunch of different outlets, and none of them will have the exact same procedures or expectations. This is a good thing to some degree, because it means that if your pitch gets rejected one place, it might be accepted somewhere else with different priorities. But it’s a frustrating thing too, because it means that you can’t get into a groove (or even a friendly rut) the way you can when you work for a single employer.

Sternbergh addresses this in a tweet from earlier this week, where he writes (https://twitter.com/sternbergh/status/474275132824096768) : “If you’re not sure if your idea is right for that magazine you shouldn’t be pitching that magazine. Not until you’re sure.” Again, there’s some truth to that; you should be at least somewhat familiar with the venues you write for. Pitch the story about the local Chicago arts show to the Chicago Reader, not to the Atlantic. Pitch the story about Chris Ware to the Comics Journal, not the Dissolve. That may seem somewhat obvious, but I know, for example, that the Comics Journal would sometimes get pitches about stand-up comedy — so if you do just a little research, you’re going to be ahead of at least some folks.

But Sternbergh’s broader point here seems like it’s designed not to help freelancers, but to make them despair. Sternbergh says that you should be “sure” your idea is right for a magazine before you pitch— but, again as someone who pitches all the time, the one thing I’m sure of is that you’re never sure. If I waited till I was sure something would work, I’d never pitch. Even with magazines I’ve worked with frequently, even with outlets I work with weekly, even with editors I talk to all the time, I still don’t know when a pitch will be accepted. I’ve had hope and a prayer pitches taken because they struck an editor’s fancy; I’ve had things I thought were certainties turned down. You can read a magazine, but you can’t read an editor’s mind — and even if you could, that still wouldn’t necessarily help you. I’ve had pieces turned down because the editor didn’t get a chance to look at the pitch until after the news hook went cold. I’ve had pieces turned down because the editor was over budget and just couldn’t afford to run them. I’ve had pieces turned down because they were too good a fit, and the editor already had something similar in the works. I’ve had pieces turned down because the editor I had a relationship with left, and the new editor just wasn’t that interested in my work. And so forth. There are as many reasons for rejection as there are pitches to reject. If you throw a ball into the air, gravity will bring it down. If you throw a pitch into the Internet, more likely than not it will come back to you with a “no”.

The ugly truth is that successful pitching often has less to do with the form of the pitch or how many paragraphs it’s got, and more to do with that somewhat humiliating ritual known as “networking”. But that’s hardly unique to freelancing; if you’re lucky enough to know someone who knows the right person, you can get past a lot of the hoops that are set up expressly to provide overworked employers/editors/whoever with some rubric for weeding people out. When you’re pitching cold without an introduction, there’s not much you can do but try to do due diligence, follow the submission instructions if any, give it your best shot, and cross your fingers. Nobody can tell you how to do more than that, because there’s nothing more than that to be done. And yes, that can be a little disheartening. But, on the other hand, at least you’ll know that getting rejected doesn’t mean you’re doing it wrong. It just means you’re a freelancer. Welcome to the club.

Sex Comics and 9/11 in Multiple Warheads

I came to Brandon Graham’s Multiple Warheads by way of the Best American Comics 2014 collection and so I was unaware, when I began reading, that it had started life as a sex comic. It came as some surprise, then, when, after around 200 pages of visually packed images, surreal Soviet landscapes and cheap but charming puns, I turned the page to find images of the main protagonist, Sexica, having a large phallic object inserted into her anus, attaching a werewolf penis to her boyfriend, and then having sex with him while he transforms into a wolf.

None of this was entirely without precedent in the chronology of the collected edition – that the main characters enjoy an active sexual relationship is apparent throughout the story. On several occasions they are shown either in bed or lounging around in states of undress and on two other occasions we see the main couple engage in sexual activity.
 

warhead1

 
However, on these occasions, as Eric Mesa argues, Sexia is not drawn as unrealistically proportioned, and the sexual acts depicted (including cunnilinguis) are as much to do with female pleasure as male desire. I would not describe the comic as a shining, or even good, example of pro-sex feminism (if such an ideal even exists) because Graham also consciously presents Sexica as erotic spectacle (at one point he reflects on a 2007 comic ‘I sure drew a lot of butts’). I don’t see the comic as particularly feminist, but I can at least understand Eric Mesa’s argument.

The sex comic, therefore, was not a complete thematic break, but it did run counter to many of the representations of sex and gender in other episodes of the comic. It reverses all of the points Mesa raises. Sexica is drawn with exaggerated proportions. She expresses her discomfort at being anally penetrated and is told that this course of action is better because her unnamed smuggling contact gets to ‘shove it up your butt’. The smuggling contact gives a satisfied ‘Heh’ upon successfully penetrating her. The following series of panels seem to take gleeful delight in depicting her walking with discomfort.

The male gaze is also given more explicit form; when Sexica passes through the security scanner the x-ray labels her body parts ‘tits … ass … leg… leg’ and informs anyone looking at the scanner that her breasts are unevenly sized. This image breaks a female character into parts and presents the male gaze as objective. In sum, the sex comic is problematic not only because of its use of the female body, because it undermines the potentially positive readings which rest of the comic might elicit.

This mix of misogynistic humor and cartoonish eroticism was punctuated, bizarrely, by several overt references to the September 11th terrorist attacks. As the object is fully inserted into Sexica’s anus the sound she makes is represented by an image of the second plane about to hit the Twin Towers.
 

warhead2

 
Later, two security officers monitoring an x-ray scanner are too busy sharing jokes to notice, first, that Sexica is smuggling an illegal item inside her body and, second, two men carrying a comically large explosive device labelled ‘blow yer ass*up’.
 

warhead3

 
I understand what misogynistic erotica was doing in the comic, but why the references to 9/11?

I really don’t know what is happening here, but I have a few ideas. My first thought is that the (perhaps inappropriate) connection between sexual and territorial violation with regard to the September 11th terrorist attacks is well-trodden ground. In Sam Glanzman’s short comic ‘There Were Tears In Her Eyes’ for the collection 9-11: Artists Respond, one character (problematically) compares the destruction of the Twin Towers to the Statue of Liberty being raped. Tonally, however, Multiple Warheads has little in common with the theme of mourning in the 9-11 collection. If anything, Graham seems to engage with what occurred using a discordantly light-hearted register.

This, in itself, could be read as a way to manage one’s fears by parodying them. Graham is a New York resident and, while we cannot presume to know how he was personally affected, I think it is reasonable to assume that it had some impact on him. Perhaps transforming trauma into something visual and tangible, even darkly humorous, is a way to reduce and contain it?

Conversely, the handling of the September 11th terrorist attacks might be read as a tribute to the taboo-breaking which characterised the Underground Comix movement of the 1960s and early 1970s. Underground Comix were, broadly speaking, designed, among other things, to offend the sensibilities of white, hawkish, church-going Americans. Many artists used their medium as a means to give shape to their darker fantasies simply to draw the most violent and depraved acts they could imagine. No topic, however taboo, was off limits. As Sabin argues ‘the comix revelled in every kind of sex imaginable [and] took bloodshed to extremes’ This openness, inevitably, spilled over into misogyny as the genre’s commitment to bearing all positively embraced political insensitivity – if you were offended, Comix declared, that was your problem.

If read as a stylist continuation of the Underground Comix genre, we might therefore understand this episode of Multiple Warheads as designed primarily to test and outright violate boundaries of good taste. The taboos of crypto-beastiality, sexual violence, and of making light of national tragedy seem all to exist within a continuum.

These are all just guesses, though. I am still baffled by the mix of cartoonish eroticism, grotesque and misogynistic humour, and national trauma, and perhaps my theories are just me trying to make sense of something which was never meant to bear analysis. I would be interested to know how others read this.

Zorro’s Firm and Blood-Straightened Vein

 
So here’s my favorite gay superhero sex scene:

“I . . . placed my hands on his face. . . With one palm over his forehead and the other palm over his nose and mouth, I looked into those deep, dark pupils and saw the way he used to look at me when he was Dark Hero, when I didn’t know. Goran took my hand off his mouth and held it. He raised it to his mouth, placed his warm lips in the middle of my palm and kissed it. . . . I reached my arms around Goran, pulled him in, and our lips met.”

I know, pretty tame stuff, definitely not a passage from Unmasked: Erotic Tales of Gay Superheroes. It’s from Perry Moore’s 2007 Hero, and look how it echoes Zorro from one of the first superhero novels ever written:

“He grasped one of her hands, and before she guessed his intention, had bent forward, raised the bottom of his mask, and pressed his lips to its pink, moist palm.”

Johnston McCulley tells us Zorro is motivated by government persecution of monks and natives, but he and his alter ego Don Diego spends more effort seducing his future wife. Moore’s hero masturbates to online porn of wide-nippled Uberman (the one page I mumbled over when reading aloud to my kids), but he doesn’t find real intimacy until he and the better half of his dynamic duo have shared secret identities. The novel’s most touching scene takes place not in bed but during a picnic lunch in a public park, with both heroes fully clothed but unmasked. Zorro, however, likes to keep his mask on:

“The moment I donned cloak and mask . . . My body straightened, new blood seemed to course through my veins, my voice grew strong and firm, fire came to me! And the moment I removed cloak and mask I was the languid Don Diego again.”

That’s my favorite passage from all of superhero literature. It’s also one of the most thinly veiled descriptions of a penis I’ve ever read. For McCulley’s Zorro, a mask is a fetish. It literally makes him hard. Without it, he’s limp. It has a similar effect on women. Senorita Lolita is bored by the unmanly Don Diego, but she is titillated by his masked outlaw:

“And suddenly she was awakened by a touch on her arm, and sat up quickly, and then would have screamed except that a hand was crushed against her lips to prevent her. Before her stood a man whose body was enveloped in a long cloak, and whose face was covered with a black mask so that she could see nothing of his features except his glittering eyes.”

This is the erotic subtext to a surprising range of superhero tales. The hero dons his manly disguise not fight crime and uphold justice, but to woo the girl.

zorro 1919 all-story cover

Before McCulley published The Curse of Capistrano in 1919 (it was renamed The Mark of Zorro after the Douglass Fairbanks film adaptation the following year), Zorro’s predecessors (Spring-Heeled Jack, Scarlet Pimpernel, Gray Seal) established unmasking as the ultimate act of intimacy between a superhero and his love interest. Though those earlier writers wedded the mask and the marriage bed, McCulley takes the striptease to new extremes. Zorro “tore off his mask” only after he gets Lolita to reveal “her true heart” and agree to “have offspring.” Don Diego’s seduction is complete. Although Lolita “would rather have you Senor Zorro than the old Don Diego,” she now loves “both of them.” Don Diego can retire both his mask and his “languid ways.” People “will say marriage made a man of me!”

This all sounds quaintly old-fashioned, but the same plot turns today’s superheroes. Alan Moore (no relation to Perry) makes Don Diego’s languid impotence explicit in Watchmen. Daniel Dreiberg can’t keep himself strong and hard (“Oh Laurie, I’m so sorry, it isn’t you, it’s just . . .”) until he’s dressed as Nite Owl (“Did the costumes make it good?”).
 

nite owl sex scene

 
Or take a more recent look at the 2010 film Kick-Ass. (Forgive me, Mark Millar and John Romita, Jr., but I’ve not read your 2008 comic book yet.) Dave, the mild-mannered hero, can’t get the girl.  Why? Because she thinks he’s gay. Fairbanks played the effeminate Don Diego to similar effect. Katie, however, thinks this new superhero Kick-Ass is pretty damn sexy. Where does Dave reveal himself to her? Her bedroom. What happens afterwards? The obvious. In fact, now Katie can’t keep her hands off Dave, and next they’re fornicating in back alleys too.
 

kick-ass-katie_n_dave

 
McCulley might have blushed at the R-rated sequence, but his Lolita had similar adventures in mind for her boy wonder. Like Don Diego, Dave and Dan are nothing without their masks. That’s why I prefer Moore’s hero, a gay man who never hides in his closet. Dark Hero’s alter ego is no languid Clark Kent either. By making the hero and his love interest gay, Moore unmasks the homophobic subtext and sets the superhero genre straight.
 

Utilitarian Review 7/18/15

News

Graphic Details: Jewish Women’s Confessional Comics in Essays and Interviews edited by Sarah Lightman won the Eisner for best scholarly book! I wrote a little blurb about Ariel Schrag for it, so I sort of not really just a little won an Eisner too. Below’s a pic of cartoonist Miriam Libicki (former HU writer!) and her daughter accepting the award.
 

CJmxW5bWIAEGI5Y

 
On HU

Featured Archie Post: Cartoonist Jason Overby vs. Godard.

Robert Stanley Martin provides on sale dates for comics from early 1944.

Kate Polak on Hannibal, Laura Kipnis, and power.

RM Rhods explains to Grant Morrison that Heavy Metal Magazine isn’t punk.

Chris Gavaler on the swampy Heap and his thingy off-shoots.

I wrote about Ta-Nehisi Coates and the way of white critics.

I wrote about the first appearance of John Stewart and black superheroes saving white self-esteem.
 
Utilitarians Everywhere

At Playboy I reviewed Go Set a Watchman, which is kind of a racist piece of crap.

At Splice I wrote about the establishment media’s embarrassing response to TNC’s “Between the World and Me.

At Quartz I wrote about:

—how POC don’t talk in films, and why Her and American Hustle are awful.

—the tradition of anti-country country music.

At the Guardian I wrote about Wesley Chu’s Time Salvagers, a sci-fi novel that cobbles together old tropes into an uncertain future.

At the Reader I wrote a short review of fuzak folk band Little Tybee.
 
Other Links

Arielle Bernstein on Rihanna, Taylor Swift, and female revenge narratives.

Julia Serano on how pseudoscience harms trans women.

Dianna E. Anderson on bisexuality and Christian ethics.

Michael Sonmore on feminism and his open marriage.

Lux Alptraum on funding research on sex and sex workers.

Beware My Ambivalently Black Power

John Stewart’s first appearance in comics, in 1972, involves him challenging a police officer. Some blond cop is harassing two guys playing dominoes on the street, and Stewart tells the pig to back off. “You want trouble,” the cop sneers, and Stewart replies, “I kind of doubt you’re man enough to give it—even with your night stick!” The cop is about to do something more…when another cop comes up and tells him to back off. “Fred, respect has to be earned. The way you acted, you don’t deserve a nickel’s worth!” End of parable.
 

3071108-4012217273-30341

 
That parable strains credulity even more than a magic wishing ring—and perhaps for that reason, it needs to be retold, on a broader scale. Denny O’Neil and Neal Adams want to talk about racism—but they need to do it without in any way implicating systems. Racism is caused by bad people like Fred the cop, who fail to act respectfully. It is thwarted by individual bravery (a la Stewart) and by the forces of law and order themselves (like that second cop.) The forces of authority and justice, the folks with the uniforms, are the good guys. Doubt them not.

And so the plot grinds on. John Stewart learns he’s to be the back-up Green Lantern to Hal Jordan, and, in the space of a page, he goes from defying cops to being a super-cop himself.
 

neal-adams-perfect-jon-stewart

 
A new bad apple authority figure is quickly introduced in the person of a racist Senator. Stewart (like that bad cop) disrespects the Senator, and is punished by good cop Jordan, who insists that Stewart become the Senator’s super-bodyguard. Stewart is also reprimanded for calling Jordan “whitey”. “Something in that reminds me of that bit about “he who is without sin casting the first stone” Jordan huffs testily. On the next page, Jordan says that the Senator’s racist diatribes are protected by free speech. Mild epithets against white people are anathema; but the black guy has to be told that the Constitution ensures politician’s ability to encourage actual racist violence.

A black person tries to assassinate the Senator, and Stewart refuses to stop him, which pisses Jordan off. But then it turns out Stewart had deduced that the assassination plot was a false flag operation; the shooter was meant to miss, and then another shooter was going to shoot someone else, and the Senator would use the ensuing chaos to bring about race war. Jordan admits that he was put off by Stewart’s “style” but he now recognizes that the back up Green Lantern is a good egg. “Style isn’t important any more than color!” Stewart says, couching the lesson in terms which carefully dance around the possibility that whitey Jordan’s initial prejudice against Stewart might have something to do with race.
 

john3

 
Not coincidentally, the plot here precisely mirrors that of X-Men: Future Past. In that film, the heroes must save the establishment officials who threaten them in order to prevent a backlash in the form of a race war. And so too John Stewart has to act to prevent a guard being shot in order to prevent the racist Senator from starting a second “Civil War.” In both cases, the stories are about marginalized heroes threatened by the establishment. And yet, the plot tergiversates about in order to allow those superheroes to do what superheroes always do — protect the status quo.

And what happens to the Senator himself? He is implicated in attempted murder, but the heroes don’t even bother to arrest him. “I’m certain your colleagues in Congress will bounce you back where you belong!” Jordan declares. Stewart, who you’d think would have to be somewhat skeptical, tacitly endorses this naive and surely extra-legal approach to criminal accountability. But ensuring equality before the law is less important than assuring the reader that the people in power aren’t all bad, whether they be police, congresspeople, or the white Green Lantern. There can be a black superhero, it seems—as long as his main focus is saving white people’s self-image, and not black lives.

The Ways of White Critics

Why is it when critics confront the American as Negro they suddenly drop their advanced critical armament and revert with an air of confident superiority to quite primitive modes of analysis?”

—Ralph Ellison, “The World and the Jug”

Ta-Nehisi Coates’ latest book Between the World and Me has prompted the critical establishment to embarrass itself even more than is its wont. As I wrote earlier this week at Splice Today, the Economist and the NYT both wrote the same review of Coates’ book in which they flapped anxiously at his lack of respect for 9/11 firefighters and assured him that the world was getting better all the time because of nice establishment folks at the NYT and Economist, why oh why must he be so bitter? To follow that, Freddie de Boer spoke up for the anti-establishment establishment to insist that he did like Coates but only within limits—which is to say, he didn’t like him as much as he liked James Baldwin. DeBoer then went on to insist that the rest of the media overpraises Coates, thereby implying (in line with the anti-establishment establishment playbook) that he alone is telling it like it is and everyone else is blinded by something that sure sounds like liberal guilt, even though deBoer assures us that’s not what he means. (Posts are here and here.)

DeBoer on twitter suggested that objections to his minor critiques of Coates demonstrate his point—i.e., that Coates is overpraised. But I don’t think the resistance deBoer is meeting is because he criticized Coates. Because, as lots of folks have pointed out, there’s tons of criticism of Coates. Again, reviews in the NYT and Economist — two of the largest profile venues around—were both mixed to negative. There have also been a number of criticisms questioning his treatment of black women, notably Shani O. Hilton’s piece at Buzzfeed and a really remarkable essay by Brit Bennett at the New Yorker. I also saw Coates being taken to task in no uncertain terms earlier this week on twitter for alleged failures to reach out to black media with advanced review copies. The idea that Coates is somehow sacrosanct is simply nonsense. Though as Tressie McMillan Cottom pointed out on twitter, it might be easy to miss those critiques if you’re not reading, or considering the words of, any black writers.

And I think that’s really the frustrating thing about deBoer’s argument here. The discussion of Coates’ work, and the reception of it, is framed almost entirely in terms of the health and thought of a left which is figured as implicitly white. In an earlier piece on online media, for example, deBoer made a glancing sneer at folks who frequent Coates’ lovingly moderated comments section at the Atlantic. DeBoer characterized them as a “creepshow” and sneered that they were “asking [Coates] to forgive their sins.” I don’t know how to read that except as a suggestion that Coates’ commenters are actuated by white liberal guilt. Which assumes that none of the commenters are black. Which is a mighty big assumption to make, it seeems like.

Presumably deBoer would say that he wasn’t talking about all the commenters, just the creepshow white ones. But then, why are white commenters the only ones who get mentioned? Why is the criticism and the conversation always focused on white people? Why does a discussion of Coates’ work, turn, in deBoer’s second post, into an embarrassing paen to deBoer’s own righteous consistency? “They used to say I was leftier-than-thou, that I always wanted to be left-of-left. Now they say I’m anti-left. I guess that changed. But I didn’t change,” he declares. Coates’ book isn’t a chance to talk about Coates’ book. It’s not even a chance to respond to Coates’ criticism, exactly, since deBoer doesn’t directly acknowledge in his second piece that one of the people calling him out is Coates himself. Instead, the post is an opportunity for deBoer to declare himself, again, the one righteous man, stuck in the same righteous rut as ever.

I wish deBoer weren’t trapped in quite that impasse for various reasons, but the most relevant one here is that there really is a worthwhile discussion to be had about how white critics can, or should, approach black works of art. On the one hand, I think it’s important for white critics to engage with work by black artists because those works deserve serious consideration by everyone, of whatever color. Creators like Ta-Nehisi Coates, or Rihanna, or Jacob Lawrence, are not in some marginal genre, to be considered as footnotes. They’re at least as important as Harper Lee, or Madonna, or Picasso, and they should be treated as such by whoever happens to be sitting down at the keyboard.

But at the same time, when white critics write about black artists, they often bring with them a lot of presuppositions, and a lot of racism — both personal and structural. White people have been defining and criticizing black people for hundreds of years, and mostly that process has ended up with white people declaring, in one way or another, that black people aren’t human, not infrequently as a prelude to killing them. “Too often,” Ellison writes, “those with a facility for ideas find themselves in the councils of power representing me at the double distance of racial alienation and inexperience.” There’s a brutal, relevant history there that you have to think about before you as a non-black critic blithely insist a black author is too bitter, or start spiraling off at random to discuss your own career prospects.

Too easy praise can be as condescending as too easy sneering, of course. There’s no easy route to truth, though an awareness of the difficulty of the task should probably be balanced with the recognition that the trials of the white critic are not the most difficult trials ever devised. In any case, it’s worth keeping in mind, when that piece takes shape in your head, that out there in the world black people exist, who have been known to criticize black art themselves, and even, at times, white critics.

“So will my page be colored that I write?

Being me, it will not be white.
But it will be
a part of you, instructor.
You are white—
yet a part of me, as I am a part of you.
That’s American.
Sometimes perhaps you don’t want to be a part of me.
Nor do I often want to be a part of you.
But we are, that’s true!
As I learn from you,
I guess you learn from me—
although you’re older—and white—
and somewhat more free.”

—Langston Hughes, “Theme From English B”

The Most Obscure, Uninteresting Comic Book Character

“What if an American comic book company were to ring me up (not that it was going to happen) and they offered me my first U.S. assignment, only it was the most obscure, uninteresting character I could imagine? So let’s, out of the blue, pick the most obscure American comics character I could think of and just see if I could reinterpret him and make him interesting.”

That’s Alan Moore describing himself, just before an American comic book company really did ring him up. It was DC editor Len Wein offering him a shot at Swamp Thing.
 

House_of_Secrets_v.1_92

Weirdly, the “most obscure American comics character” Moore had practiced on was The Heap—the 1940s character Wein had knocked-off to create Swamp Thing in 1971.
 

Airboy-Heap

 
The character type was oddly popular in the early 70s. Roy Thomas had been a Heap fan as a kid, and so when he got a staff writer job at Marvel, he created the Heap-like Glob for The Incredible Hulk #121 in 1969.
 

Glob1

 
A year and a half later, Skywald comics resurrected the original Heap.
 

psycho 2 heap

 
Thomas had told his pal, former Marvel employer and Skywald co-founder Sol Brodsky, it was a good band wagon to jump on since Marvel had its own Heap knock-off, Man-Thing. Stan Lee dreamt up that name, but apparently the Glob was all the regurgitated Heap that Thomas could swallow, so he handed the assignment to scripter Gerry Conway. Gray Morrow’s drawings even include a visual homage to the Heap’s vine-like nose in Savage Tales #1 (May 1971).
 

Man-Thing 02

 
Thomas tossed the next Man-Thing assignment to Len Wein and Neal Adams who worked up a second episode, but Marvel cancelled Savage Tales after the first issue. Wein also freelanced at DC where he created Swamp Thing with artist Bernie Wrightson for House of Secrets #92 (June–July 1971). It took another year, but the Wein-Adams Man-Thing eventually surfaced in Astonishing Tales #12 (June 1972), just a few months before Wein and Wrightson updated their House of Secrets Swamp Thing for DC’s Swamp Thing #1 (October–November 1972).
 

SWAMPTHING1

 
That’s a murky swamp of overlapping characters and creators to sift through. Worse, Wein and Conway were sharing an apartment at the time, and yet Wein swore Swamp Thing had nothing to do with Man-Thing—even though Man-Thing’s premiere is dated a month before Swamp Thing’s.

Thomas’s timetable doesn’t add up either: Skywald’s Heap premiered in Psycho #2 March 1971, three months before Man-Thing in Savage Tales #1. Add in the unknowable differences in production time, and the quagmire keeps deepening.

Neither Marvel nor DC tried to sue the other for copyright infringement, since both their characters were infringing on the Heap that Harry Stein and Mort Leav created for Hillman Periodicals’ Air Fighters Comics #3 in 1942. But Stein and Leav don’t get original credit either, since the Heap looks a lot like Theodore Sturgeon’s short story “It,” published two years earlier in Street and Smith’s Unknown.

Wein says he conceived Swamp Thing in December 1970, but

“Why I decided to make the protagonist some sort of swamp monster . . . I can no longer recall. . . . Coincidentally, Joe [Orlando, then-editor of THE HOUSE OF MYSTERY and THE HOUSE OF SECRETS] had been thinking of doing a story along the lines of Theodore Sturgeon’s classic fantasy tale ‘It’ . . . a story I had actually never read.”

And the swamp goes full circle when Roy Thomas scripted Marvel’s “It” adaptation for Supernatural Thrillers #1 (December 1972).
 

 
Sturgeon was invited to the 1975 San Diego Comic Convention so Ray Bradbury could hand him a Golden Ink Pot award. “I learned,” wrote Sturgeon, “for the very first time that my story ‘It’ is seminal; that it is the great granddaddy of The Swamp Thing, The Hulk, The Man Thing, and I don’t know how many celebrated graphics.”

The comic book swamp, however, was already draining, since Man-Thing was cancelled in 1975, and Swamp Thing the year after. It’s hard to explain the initial rise, though it probably has something to do with the 1971 change in the Comics Code:

“Vampires, ghouls and werewolves shall be permitted to be used when handled in the classic tradition such as Frankenstein, Dracula, and other high calibre literary works written by Edgar Allen Poe, Saki, Conan Doyle and other respected authors whose works are read in schools around the world.”

The Heap, after all, is a reanimated corpse. Though the cause of that reanimation is as murky as Swamp Thing’s creative origins. Is “the unearthly transformation” because World War I German pilot Baron Emmelmann’s “will to live” is such a “powerful force” that it merges his body with the slime and vegetation of the Polish swamp where his plane crashed, causing him to rise two decades later as “a fantastic heap that is neither man nor animal”? If so, why does the Heap “die” two issues later, only to be reanimated by a nefarious zoologist’s “serum”? And what does that mysterious serum have to do with “Ceres, Goddess of Soil,” who in 1947 is retconned (by an uncredited writer) into the origin, raising the dead pilot as an agent of peace in defiance of the god Ares?
 

saga of swamp thing

 
Alan Moore did an even deeper retcon to Swamp Thing. Instead of a man transformed into a plant, the 1984 Swamp Thing is a plant transformed into a man.
 

220px-ManThingDVDCover

 
The 2005 Man-Thing movie (it apparently was intended to be theatrical release before demoted to the Syfy channel) goes for supernatural agency, though the Lee-Thomas-Conway-Morrow original was pure scifi: the inventor of a super-soldier serum injects himself and crashes his car into a swamp to keep the serum from the bad guys. The “formula”—updating Captain America’s premise for the Vietnam-era—is apparently napalm-based (a newspaper headline reads “NAPALM BOMB” as the inventor laments: “It’s bad enough the chemical will be used for more killing”), and so Man-Thing’s touch burns. Or it did until the second episode, when Wein decided it only burns those who feel fear because . . . that’s how napalm works? Steve Gerber ran with that non-scifi premise, mixing more supernatural agency into his revised swamp, which, it turns out, is really a doorway to multiple dimensions.

Although Man-Thing hasn’t been lying completely dormant for the last few decades, I’d say he’s still a descent contender for the current “most obscure, uninteresting comic book character” category. Or at least a mindless, shuffling heap of muck that reflexively burns people who are afraid isn’t a superhero high on Marvel Entertainment’s film and TV project list. Like Thomas for the Heap though, I have a squishy spot in my heart for him. So let me take on Alan Moore’s thought experiment, and see if I can “reinterpret him and make him interesting.” Or maybe the problem is Man-Thing is already too interesting? So my assignment is to cover his range of weirdness while sticking to a single, scifi-only premise.

I’m placing my swamp near New Orleans and staffing it with weapon designers. Instead of napalm and super-soldiers, it’s a burning black plasma that swirls and geysers when in contact with a remote control beacon, incinerating everything else it touches. But to be practical in the field, you’d need a live soldier to operate it. So the new design is a hazmat body suit with direct neural interface. The head gear includes two large red “eyes” and tubes down the nose and sides. Things are going great until the suit-tester starts getting nervous. As his vitals rise, the plasma hits new levels of heat and mobility. It starts burning through the suit, and before they can shut it down, it incinerates him, leaving only a blackened skeleton and gas mask. But since the plasma is encoded with the last neural input, it’s now moving on its own, splashing and lurching around the complex with its puppet of a charred corpse. When it breaks outside, it vanishes into the swamp, where the plasma merges with the muck and bonds around the skeleton. What emerges isn’t sentient. It’s not even alive. It just roams randomly or sits dormant until its eyes glow red with internal heat when it senses human fear—which it then extinguishes with its burning touch.

The original Conway script includes a scantily-clad female spy who betrays the inventor and then later gets her face burnt off by Man-Thing—so let’s please avoid that double dose of misogyny. Maybe the inventor is the woman this time, and the guy testing the suit is the spy who’s seduced her to steal the tech. His vitals spike because she’s about to find him out—so it’s not just fear but his guilt too. To his own surprise, he really does love her, and it’s only his bursting into flame that prevents the discovery of his betrayal, giving his transformation a redemptive edge. Turning into a monster stops him from being a monster. And I’m betting at the end she’s the only one who can face him without fear, an act of forgiveness that also allows the plasma to finally shut down and Man-Thing to collapse into a puddle of mud and bones.

Okay, so maybe not the light PG-13 tone of the current Marvel movie universe, but what do you expect from a mindless, fear-burning swamp beast? I suggest Marvel use the character for a multi-episode subplot during season three of Agents of S.H.I.E.L.D, not unlike how they used Deathlok (another early 70s super-soldier monstrosity) in season one.

Now let’s see if anyone rings me up.
 

 375px-Man-Thing_1_(1974)

 
(Meanwhile, instead of sitting by his own phone, Swamp Thing is headed to Reykjavik, Iceland, for the International Popular Culture Association Conference at the end of July. Nathaniel Goldberg, a colleague from the Washington and Lee University Philosophy department, and I are presenting our paper, “Donald Davidson and the Mind of Swamp Thing.”)